All our innovation research projects in the B2B segment are invariably based on the fundamental question: “How can we add more value in our products for our customers’ customers / users in their establishment?”

That led us to toss-up the question: “Can we make value addition to the tissue napkins we supply to Hospitals which are provided to patients in the inpatient wards?”

Our research work on that led to the development of ‘Tissue / Tablet holder’ that besides carrying limited tissue napkins on replenishments as required has a socket to keep tablets and capsules.

The unit also provides scope for the Hospital to reinforce the virtues of its service – at the Point-of-Service’.

The unit is easy to assemble and yields extended brand connect with the patients being a give-away to them on discharge.