Brand WYPZ is currently being nurtured at Rapha Trade & Services, a firm actively engaged in the business of trade, marketing services and exports in the personal hygiene and ambience enrichment space. Rapha supplies through the wholesale markets with a strata of dealer / distributor network - to offices, factories and retails outlets. For corporates, large IT work facilities and production facilities Rapha offers professional buying services essentially delivering quality assurance and cost advantages. In enabling manufacturers, Rapha provides handheld guidance on product development, quality assurance, technology adoption and for inculcating best operation practices.

Rapha exports products in which it has comprehensive knowledge and has established good sources of supply. The focus countries for export currently are; Bahrain, South Asia, UAE, Saudi Arabia, East Africa.

Rapha Trade & Services is located in a small town about 12 kms away from Udupi town in Karnataka, India.

Brand WYPZ - aspirations

Brand WYPZ is being nurtured to progressively reflect a spectrum of inimitable brand values. We hope to keep people impressed with our products ever with value enrichment with functional efficacy innovations, exceptional styles, impactful designs and augmented perceived values therefrom - well beyond consumer expectations. Our research dashboard is mostly about consumer need and usage amplifications in our quest to cause product improvements and development of altogether new products.

We want Brand WYPZ to be known for delivering truly satisfying consumer values - beyond just good products. In propagating virtues of brand WYPZ we believe in constructing informative / participative campaigns which provide self-actualization good feel to individuals, thrill of being part of unique campaigns and of course the benefit of refined knowledge resource by virtue of our association in chosen research projects about life and living. We would fuse some of those programs with our products and operations as best as possible in providing such additional values. Be; Wise With Waste is an example which we have initiated as we started our supplies. Another such truly enabling campaign in the resource conservation space would be initiated as we launch a new range of paper tissue hankies in self-dispensing boxes by around March 2024.

And there are quite a few social concerns that have become acute over the years needing every business, every individual to be very conscious and contribute towards reducing the pace of degeneration of resources at least those that are life critical. Check 'WYPZ Social' page to know our intent on such concerns.

We are yet laying the foundation but for a fast-paced growth even in the short term. WYPZ would soon be a national brand with plans to intensify presence across India in quick pace. WYPZ would be built with Leadership Strategies right from the early days despite relatively insignificant operation volumes. We intend to make dominant space for WYPZ in the paper tissue sector working determinedly in settling structural incongruities in the supply chain. We strive to bring about cost efficiencies in the sector with innovative operation methods. We shall, with mature marketing strategies, strive to impact the paper tissue industry in a sustained manner as it evolves into much larger operation levels.