WYPZ is innovation;
in products, in the work,
in the talks,
in the business sector.

WYPZ is essentially innovative. At WYPZ we pin, very confidently, all our hopes of building a leadership brand with unusual quick timelines - largely to a long string of innovations we are working on to present to the market through the medium term.

Product and sector INSIGHTS and protracted RESEARCH are at the root of the innovations that are in the works, in the pipeline. All of them arise from the research-thinking through the successful stints of advisory work in the sector by our chairman designate Mr Adve Srinivasa Bhat.

In researching out innovations our focus shall be PRODUCTS – in providing true consumer value; of augmented usefulness, of new solutions, of ease of use, of sheer delight from creative pack structures and the mesmerizing designs on them. We are equally exuberant of creating innovations that are being crafted - that provide additional true value to consumers, beyond best tissue, by what and how we connect with them in making the brand WYPZ all too dear.

Nevertheless, the best value we would strive to generate shall be from long-drawn research we would actively work on, as we run our operations, in bringing about quality and cost advantages right across the paper tissue supply chain – from plantations to marketplace. That includes research about pulp making, the properties, ideal sources and of the farming concepts – all of which necessitates research collaboration with agricultural universities and understanding of international predispositions. In the marketplace, our focus would be to cause distribution efficiencies with disruptive innovations for real cost advantages and of course we would surely cause good lot of crazy buzz with very mature branding campaigns.